The Origin of the

Eau Claire Big Rig Truck Show

Photo Card Specialists, Inc is the originator of the Eau Claire Big Rig Truck Show (ECBRTS).

Photo Card Specialists, Inc. and Awards & More, the result of a fledgling hobby gone out of control! From humble beginnings working part-time, nights and weekends, Terry Biddle took aerial photographs which grew into a business cards venture. Nine years later, in 1986, he and Linda joined their efforts and incorporated Photo Card Specialists, Inc.

When Terry retired from the Eau Claire Country Sheriff’s Department in WI the business began to grow to the current 12,000 sq. ft. state-of-the-art manufacturing facility. Awards & More is now one of the largest suppliers of awards and recognition products in the United States. The work of Awards & More can be seen far and wide from plaques for the Police Department in Sitka, Alaska to a 4’ x 4’ plaque in the Air Force Base in Yokota, Japan.

The Photo Card Specialists, Inc. (PCS) faction of the company grew through nationwide markets, specifically trucking and towing. Today PCS is proud to serve 20,000 customers nationwide specializing in the designing and printing of photographic business products.

An emphasis on the needs of the transportation industry formed as Terry and Linda became involved with organizations such as the American Truck Historical Society (ATHS), the National Association of Show Trucks (NAST) and more recently, the Society for the Preservation and Appreciation of Antique Motor Fire Apparatus in America (SPAAMFAA). Photo Card Specialists, Inc. has worked closely with the National Association of Show Trucks at other trucking events around the United States, including Michigan, Texas, South Carolina, Kentucky, Florida and many more.
Many of Terry and Linda Biddle’s trucking customers have become their friends.

Throughout the years, the idea for the Eau Claire Area to host a truck show developed while exhibiting at up to 20 trade shows across the United States. With just three months of planning, August 2010 marked the opening year of the Annual Eau Claire
Big Rig Truck Show (ECBRTS). An estimated five to six thousand people attended that
innaugural show and it brought in seventy Big Rigs from multiple states.
Each year the show has grown exponentially. This past year saw attendance
of 15,000 guests from the local area to across the country and parts of Canada.

ECBRTS showcases the Chippewa Valley, WI area to the Biddle’s trucking customers.

“This event is our way for us to show our appreciation of the truck industry and a way for us to bring something  unique to the Chippewa Valley every year for all to enjoy,”
says Terry.

The goal of ECBRTS is to take an industry that reaches to the far corners of the continent and introduces it to the public in a fun, positive and professional manner.
ECBRTS is a “free to the public” event that draws in  people of all ages and backgrounds from the surrounding communities and from neighboring states. The majority of the attendance came from families and the show trucks attracted interest across generations and genders. In August 2011, ECBRTS, NAST, and PCS were excited to announce the expanded venue at the Chippewa Valley Technical College. For 2017, the show again moved to accommodate its growth to the Northern WI State Fair Grounds (Chippewa Falls, WI). This additional acreage allows for increased exhibitor, vendor and show truck space, as well as room for more family-friendly events. 

The truck show helps to benefit various non-profit organizations including United Cerebral Palsy of West Central Wisconsin and The Hands Foundation.

The Hands Foundation is an organization helping area homeless veterans and those in need. The show will again be a donation site for the Hands Foundation. They are in need of warm winter coats and boots, hooded sweat shirts, long johns, new men’s socks and new men’s underwear. Please consider bringing any of these items to the Hand’s Foundation booth during the event.

Not just a business, the Trucking Industry is also a family and like a great many families, many of their members are scattered to the four winds of the continent. These truck shows allow for a “family reunion” bringing together people who may only see each other when these events take place, but to also create new members by exposing the general population to an industry that doesn’t usually get public exposure.

Terry and Linda will continue the production of the Annual Eau Claire Big Rig Truck Show with plans to grow and improve every year.



Please Note: Pets Are NOT ALLOWED on the Northern Wisconsin State Fairgrounds. So please leave your animal pals at home and not in the hot car. Service animals specifically trained to aid individuals with disabilities are welcome.